Nike’s latest sports shoe collection features two of the most renowned names in basketball and football, namely LeBron James and Kylian Mbappé. This unexpected move by Nike brings together two of the world’s top athletes in a unique collaboration. The buzz around this collection started on January 5, when both James and Mbappé changed their personal Instagram avatars to each other’s. Fans couldn’t help but speculate about Mbappé’s potential move to Liverpool, since James happens to be a shareholder of the English team. Nevertheless, the partnership between these two legendary athletes has created quite a stir among sports enthusiasts and Nike fans alike.
A couple of famous personalities recently updated their Instagram profile pictures, leaving fans curious about what’s going on. As it turns out, this was all part of Nike’s clever marketing strategy for their latest collection, titled “The Chosen 2”. The name of the collection was inspired by the iconic tattoo on the back of the reigning NBA champion, and it features two main products: the LeBron 18 “Chosen 2” shoes and the Nike Mercurial Superfly VII “Chosen 2” shoes. It’s safe to say that Nike has done it again with this creative advertising campaign.
The LeBron 18 “Chosen 2” sneakers feature a unique design with two Nike logos that oppose each other on the shoe’s body. The color scheme of both shoes is black to purple, which is inspired by the color of the PSG shirt.
Get a closer look at the Nike Mercurial Superfly VII “Chosen 2” collection with these detailed images. The designs are truly unique and worth examining in detail.
The LeBron 18 “Chosen 2” shoes come with an upper design featuring the logo of soccer superstar Kylian Mbappé on the tongue.
The LeBron 18 “Chosen 2” features a body that transitions from black to a vibrant shade of purple as its main color.
Take a look from above at the LeBron 18 “Chosen 2” sneakers.
The sole set of the LeBron 18 “Chosen 2” shoes.
The Nike Mercurial Superfly VII “Chosen 2” sneaker features a unique design that showcases two Nike logos on the body of the shoe.
The rough texture of the shoe’s surface is intentionally designed to improve the control of the ball for the young French athlete.
The Nike Mercurial Superfly VII “Chosen 2” sneaker is a one-of-a-kind design meant for both basketball and football fields. Its sole features a distinct and exceptional style.
Nike has come up with a special design for the sole of the Mercurial Superfly VII, which is inspired by the playing style of Kylian Mbappé. This particular collection, named Chosen 2, is anticipated to be available in stores on January 9th, 2021. With a cost of 225 USD, the LeBron 18 “Chosen 2” is definitely worth the price for anyone looking for a unique and stylish pair of sneakers.